In our digital age, your online presence is one of the most important parts of your practice and greatly impacts your ability to get new clients. Younger generations use the internet for everything, and finding products and services in their area is no exception. They are increasingly going online to find attorneys, and the information available to them with a few clicks determines who they’ll hire.
In September, NextChapter was acquired by Fastcase. This acquisition was a huge win for both Fastcase and NextChapter, as well as the entire legal industry! Now that we're on the same team, the sky is the limit. Together, Fastcase and NextChapter will make practicing the law even smarter by broadening our form filing capabilities into other practice areas. The acquisition had a lot of moving parts. Both the Fastcase and NextChapter teams worked diligently to spread the news, support users and migrate Fastcase BK subscriber data into NextChapter.
It's pretty simple—when a client reaches out to you via contact form on your website, phone call, or email, they're expecting a prompt response. They're probably contacting a number of attorneys, trying to get a quote or more information about fees, the legal process, and the like. Responding to prospects within 24 hours seems like a no-brainer. Think about it: A hot lead wants to hire you, so why wouldn't you jump on it? But let's face it, your law firm gets busy. You become wrapped up in current cases, clients, and court. Maybe you've been out of the office or just overlooked the email or voicemail entirely.
Whenever a new technology is introduced in your practice, there will always be some kind of learning curve. New software is no exception, but remember that using innovative tools for your law practice will be worth it in the end. Modern software improves workflows, increases law firm efficiencies, and makes your entire team more collaborative and productive. You’ll no longer have that frustration of outdated, slow, and buggy software, and everything will move quicker.
There’s no escaping the fact that millennials now make up a good share of your client base—and that share will continue to increase. Millennials are projected to become the largest generation in 2019, overtaking Baby Boomers, according to Pew Research. To stay competitive, you need to adapt to the needs of these clients. Here’s how to keep impressing millennials to get more clients and stand out from other attorneys in your area.