Part of growing your practice and staying on the path to long-term success is knowing how to get legal clients. It sounds obvious, but it’s easy to forget how to make your law firm stand out to people looking for legal help. Here’s why setting yourself apart is important and how to do it online.
Why stand out to legal clients?
Legal clients may be overwhelmed by attorney options when they start their online search. Unless they have a referral from a friend or family member, they may not know where to start. Make it easy for them to find you, providing as much information about your practice as possible and directing them to contact you to talk about their legal problem.
Standing out with legal marketing is important because you can help more people in need. And, it means you will continue to increase your pool of clients to keep growing.
Personal connections matter
Remember that even in an online setting, it’s important to make meaningful, personal connections with clients. They need to immediately feel like they can trust you. Be transparent about your services and fees and describe why you chose this line of work. Let them know some of your personality characteristics so they can create a complete profile of you before contacting you.
Payment flexibility
Another way to stand out to clients is by offering flexibility in the way they can pay you. Aside from options like flat fees, hourly, and contingency arrangements, showcase all the methods they can use to pay. This may include traditional cash and checks but also credit cards and online transfer services like ApplePay, Venmo, and PayPal.
Alternate communication methods
Modern clients also want flexibility in how they meet with you. Offer to meet with clients over the phone or via video conference. Emphasize that you’re willing to work with them in whatever way makes them the most comfortable. Some clients may prefer that you travel to them for meetings. Features like client texting allow you to stay in touch regularly with clients, helping them feel supported throughout the process.
Use an attorney directory
The Modern Attorney directory allows you to showcase all of these offerings and more. Show clients they can use a payment method that works for them, and that you’re willing to meet with them virtually or in a coffee shop. Highlight your personality traits so they can connect with the person behind the qualifications.
Improve your online presence and stand out to legal clients by signing up for the Modern Attorney directory today. If you’re already a NextChapter user, it’s easy to create new cases when you obtain new clients through the directory.