To keep growing your practice, you have to understand the best ways to find new clients. Most of today’s legal clients go to the web to find the help they need, so joining an online attorney directory can connect you with the right people who need your services. In fact, around a third of adults with legal needs use a legal directory to find an attorney.
Let’s walk through the benefits of using a lawyer directory and how to choose the right one.
Benefits of lawyer directories
Attorney directories help you showcase your services and experience to people in your area who need legal help. Here are the key benefits of joining a directory:
- Become more searchable: When you are part of a directory, you have a better chance of connecting with clients who conduct an online search for their legal area and location.
- Build client trust: Clients will trust your law firm more when they see that you are part of a directory, where they can view important information about your firm and your past experience.
- Boost firm marketing: A lawyer directory can become one of the most successful avenues for your marketing strategy. They can give you significant ROI since they are pretty affordable and help you get new business.
- Generate more leads: It can be challenging for the people who need your services to actually find you. But with a directory listing, you can start generating a lot more new leads instantly, and they can usually reach out to you directly through the platform.
Next, we’ll walk through what to look for when choosing a directory.
How to pick a lawyer directory
What should you look for in a lawyer directory? Cost is of course going to be an important factor. Review your marketing budget and see how much you can spend on a directory membership. There are both free and paid listing options out there, but usually, you get more features and benefits if you can budget for a modest monthly fee.
You also want to consider which directories are best for your law areas and your location. You may have directory options that are solely for your expertise, which narrows the pool even more.
The best lawyer directories will often be the most popular. Do a simple Google search using keywords your audiences will use, like “bankruptcy lawyer in Columbus, OH,” and see what the first results are for directories. If you join the directories that are listed first, you’ll have a better chance of getting more clients.
Why use Modern Attorney?
Modern Attorney is the perfect lawyer directory to find new clients and grow your law firm. You’ll get leads delivered to your inbox so you have their contact information right away. Your Modern Attorney profile features everything from hobbies to preferences to education to credentials. Show potential clients what’s special about you and your practice and build trust right away.
Sign up for the Modern Attorney directory to start generating new leads for your law firm.