Marketing Tools for Law Firms
Marketing is one of the best ways to build and grow your law firm. Find out ways you can upgrade your marketing strategy and make a meaningful impact by reading this post.
  • law firm managment
  • marketing
  • legal
  • tech
Meredith Boe
Published on Jul 20, 2020

 

When your marketing strategy needs an upgrade, there are always new marketing technologies being introduced that can help. Learn how you can better connect with your client base and make more meaningful impacts by using some of the best marketing tools out there.

 

 

Why use marketing tools?

Modern marketing tools integrate digital technologies so that you can implement smarter campaigns. These tools are more efficient than traditional practices, making it easier for you to get the results you want with less time and money.

 

As a tech-savvy attorney, make sure you’re taking advantage of all the technologies out there that can make big impacts.

 

 

Notion for project management

Project management tools like Notion can help you manage the marketing process from start to finish. Create and assign tasks for the team, track progress, and stay on top of your marketing campaigns.

 

 

Email marketing

Utilizing email in your marketing campaigns is a great way to reach a lot of your followers or leads at once. With an email solution like GMass, you can send out mass emails and manage your email campaigns easily.

 

 

Monthly newsletters

Similarly, you can use an email marketing tool to send out regular monthly newsletters to your audience. Mailchimp is a great tool for this, which you can set up to send out your newsletter automatically and track your subscribers.

 

 

Social media

In our digital-driven world, being active on social media networks like Facebook, Instagram, Twitter, YouTube, and LinkedIn is a must.

 

But you may be overwhelmed by all the social media platforms available to you. An application like Buffer can help you manage all of your social accounts in one place, so you can post to all of your accounts at once. You can schedule exactly when you want posts to go up as well.

 

When you need to up your design game on your social media posts, Canva is a very cheap option where you can create your own logos and other designs using their templates and graphics. Using video in your posts is another way to get noticed, even if you simply create a video on your smartphone related to your practice.

 

 

Customer feedback

The customer experience should be a big priority for your law firm, and implementing feedback into your marketing strategy has many benefits. Try using the Net Promoter Score (NPS) to both engage with your customers and to learn how your practice is doing. Delighted is one way to easily implement NPS on your website or via email.

 

You can also create a listing on Google or the Better Business Bureau where customers can leave their feedback, and leads can view testimonials when searching for lawyers.

 

 

Google Analytics

Finally, using a tool like Google Analytics can help you track key metrics that will inform your marketing plan and improve your business. You can track conversion rates to see which part of your marketing campaign is getting the most hits, and view other data like number of site visits or clicks.

 

If you’re ready to take your marketing strategy to the next level, try implementing these marketing tools now.