When you’re just starting your bankruptcy practice, your approach to marketing is crucial. You want to advertise your new practice area and connect with more potential clients in need of financial relief, but you may not know the right avenues or have a huge marketing budget. Here are a few ways you can get the word out and set yourself apart from competitors in your area.
Use a marketing firm: Postali
Postali is a full-service marketing agency that works with law firms to improve their strategies. Working with a professional company that knows how to approach marketing can be a worthy investment when you’re able to get more clients and grow your practice. And Postali is an affordable option.
The Postali team can help you improve your website, create marketing campaigns like SEO ads and commercials, and help you focus your targeting efforts to be the most effective. They help you customize your marketing plan so that you’re using the best channels to connect with your audience.
Add to your website
When was the last time you updated your website content or design? When you’re starting a new bankruptcy practice, it’s the perfect time to revamp. Add a blog section where you can share industry news, firm updates, or thought pieces. Make sure your CTA is clear on each website page. Highlight special offerings like free consultations.
Use a lawyer directory
Another way to improve your marketing strategy is to join a lawyer directory, where clients can search for attorneys in their area and compare qualifications. A directory like Modern Attorney allows you to create a complete profile for your practice, including hobbies and personal information, education and background, and fee structure.
Clients can view all of this information about you in one place. And if you want to appear at the top of the search results list, you can go with the Premium Listing plan, improving your visibility even more.
When you use NextChapter, you can connect the Modern Attorney directory to your account so that it’s easier than ever to import new client information into our bankruptcy software. Sign up for NextChapter today to find a better start for your bankruptcy practice.