In our digital age, your online presence is one of the most important parts of your practice and greatly impacts your ability to get new clients. Younger generations use the internet for everything, and finding products and services in their area is no exception. They are increasingly going online to find attorneys, and the information available to them with a few clicks determines who they’ll hire.

While referrals are still relevant, modern consumers now prefer to view all of the available options on their own, using resources like:

• Law firm websites
• Online reviews
• Lawyer directories

The 2019 Legal Trends Report from Clio shows that 57 percent of clients search for a lawyer on their own, mostly using a search engine. And, millennials and Gen Z now care more about an attorney's online presence than referrals.

More than ever before, your online presence is vital to gaining new clients. By becoming a member of the Modern Attorney Directory, you can create a strong online attorney profile that makes you more accessible to a wider audience, and prospects can learn all about you and your services instantly.

How Modern Attorney Improves Your Online Presence

ModernAttorney.com provides a platform for you to put your positive information out there, focusing on what makes your practice unique. Becoming a member makes you more credible to future clients, ultimately earning you new, quality leads.

The Modern Attorney profile is your secret weapon. So, what makes it unique?

• Your profile is completely customizable to your firm. It won’t be cookie-cutter or standardized, like other platforms out there.
• You’ll give potential clients an in-depth look into your practice and your person. Modern clients want transparency on all fronts. In fact, the Clio report mentioned above found that clients want information more than anything. 77 percent of respondents said they want to know a lawyer’s experience and credentials and 70 percent want a clear picture of the legal process and what to expect.
• Younger generations also want convenience when conducting their attorney search. The Clio report shows that 45 percent of consumers find it a challenge to find the right lawyer for them. Just by looking at your Modern Attorney profile, clients can learn about who you are as a person and be confident in hiring you. The profile takes it a step further by showing fun facts, a personalized bio, images, links to social media and websites, in addition to service offerings and credentials.
  • Insider tip: Attorneys who fully complete their profiles get more leads! It makes you stand out, even more, when all the gaps are filled in.
• Prospective clients can also instantly compare attorneys based on profile information.

Put simply, you’re more hirable when you’re online. The Clio report shows that millennials and Gen Z care about a firm’s brand and image—45 percent of Gen Z and 36 percent of millennials.

When a client is thinking about hiring you, they’ll most likely do a Google search of your name or law firm. When they see you have an attorney profile, social media links, and a website, they’ll be even more likely to hire you.

Why use Modern Attorney over Other Options?

Modern Attorney focuses on positivity. This is why Modern Attorney doesn’t include reviews, helping the platform stand out from other sites like Avvo, Google, and Yelp. Our competitive edge is that we give you complete control of your profile.

You won’t have any online reviews that could damage your online reputation—there’s no chance that you’ll have false or negative reviews. A lot of other sites make it challenging, or even impossible, to remove these harmful reviews from your profile.

What Modern Attorney Does for You

In addition to improving your overall online presence, Modern Attorney provides many other benefits you can’t afford to miss out on. We provide you with quality leads, delivering them straight to your inbox with information about their legal situation so you can contact them and take the next step immediately. Another benefit to take advantage of now is that when you sign up before 2020, your membership will be free forever!

Coming soon to Modern Attorney is the analytics page. You can see crucial stats about your page, including:

• Impressions
• Clicks
• Forms submitted
• Email clicks
• Legal trends
• Lead information, such as email, phone number, and location
• Case details

These analytics are extremely valuable for your lead generation and practice growth, and you’ll be able to access it all in one place in Modern Attorney.

Sign up for Modern Attorney today to improve your online presence. Accessibility and transparency are musts in today’s digital climate, so make sure you make the most of the tools available to you to help you to continue growing your practice.