Modern clients use the internet for pretty much everything, and finding an attorney is no exception. Your online attorney bio is one of the first things your audience will read about you, so putting out a strong message improves your chance to make a meaningful connection.
When you join the Modern Attorney Directory, you’ll have a full attorney profile where prospective clients can find you and learn a lot about you and your practice in just a few seconds.
So how do you get the most out of your attorney bio? Follow these steps and you’ll be well on your way to attracting new clients.
1. Use the first person
You may come across many professional bios written in the third person. But when you’re trying to generate leads online, it’s important to connect with your audience by making it clear you’re genuinely introducing yourself. Write from your own perspective. This makes clients feel like they’re really getting to know you.
2. Be personable
Even though your bio should be professional, make it personable. Pretend you’re having a conversation with a potential client. What would you say about your experience and interests if you were talking to someone face-to-face?
Bring out your personality so that clients know who they’ll be working with. You want them to be able to connect with you right away. Practice reading your bio aloud to make sure it sounds like how you normally talk.
3. Talk about your why
Potential clients are searching for an attorney to help them through what’s likely a challenging time in their lives. It’s important to make it clear why you do what you do. What made you interested in the law? What about the specific area you practice? What can you provide that no one else can? Clients want to feel heard and understood, and you can start showing your passion for helping people in your bio.
4. Don’t leave clients guessing
Make sure you’re clear about the specific legal areas you work in, as well as your fees and payment structure. If this information isn’t readily available, clients will probably move on to the next profile where they can see these details.
This includes including your credentials and qualifications. Try including these details at the end of your bio, after you talk about yourself on a more personal level.
5. Add testimonials or success stories
Another thing you can add to your bio is a testimonial from a previous client or a story about how you helped someone. This can further show leads that you’ve made big impacts in other people’s lives. There’s nothing wrong with referencing some positive words about yourself!
Bonus tip: Keep it short. Online readers want information fast, and if you write paragraph after paragraph about yourself, they probably won’t read all of it.
Your bio is one of the first things your potential clients will interact with. Make sure you write from your own perspective in a personable way, and provide clear, concise details about how your process works.