What Millennial Legal Clients Want from their Lawyers
Millennials are the largest generation in the U.S., and you've got to shift your practice to appeal to them. Here's how to start.
  • legal tech
  • law firm management
  • marketing
Published on May 11, 2021


Now is the time for lawyers to shift their focus to younger generations. Millennials are the largest generation, making up 21.97% of the U.S. population. Not far behind them are Gen Zs, making up 20.46%.


How do you appeal to millennials and younger generations? Here are a few tips about what millennials want and how to deliver.


What millennials want

  • Online, flexible communication: Millennials are all about flexibility, and they’re used to using their devices for most of their communication, even with businesses and professionals. Offering client texting allows you to stay in touch with them in a format they’re already using many times per day. Client Texting from NextChapter opens up lots of opportunities for you to expand your reach with millennials and Gen Zs.
  • Online intake: This generation doesn’t want to spend a lot of time writing out paperwork. Instead, use a client portal that helps them upload and input all their info as quickly and easily as possible. You'll also save time on manual data entry, making it a win-win.
  • Online payments: With all the payment apps out there like Venmo, Zelle, and PayPal, millennials prefer to pay for services digitally. It’s wise to offer up an online payment option like NextChapter Payments so they can pay from anywhere in just moments.
  • More visibility and involvement: A millennial consumer report from Avvo.com showed that millennials want to be more involved in their legal cases, more so than generations before them. Make sure you are always updating your clients on their case status and leaving plenty of time for them to ask questions and give feedback.



How to appeal to younger clients

When you’re creating your outreach strategy, it’s important you take these considerations to heart to attract millennial clients. How do you do it?


Showcase virtual options

Start by showing them all of the virtual options you offer. Advertise that you can meet via video conferencing or phone calls and that you support client texting.


Don’t just advertise

Millennials want personalized messages that don’t feel like advertisements or sales pitches. Really connect with them on a human level, showing empathy and listening skills. Be genuine.


Use a lawyer directory

An online directory like Modern Attorney improves your online presence and helps you connect with millennials that are looking for legal help on the internet.


Showcase who you are

With all the legal options out there for millennials, you’ve got to make yourself stand out for them to notice you. Get personal and provide information about yourself, like your hobbies and your reasons for practicing the law.


Use a legal software

Using legal software like NextChapter shows your clients that you run a modern practice. Your processes will be streamlined, communication will be improved, and you can show millennial clients that their convenience matters to you.


Try out NextChapter for free, a completely cloud-based legal platform to help you better manage your cases and improve your modern practice.