There’s no escaping the fact that millennials now make up a good share of your client base—and that share will continue to increase. Millennials are projected to become the largest generation in 2019, overtaking Baby Boomers, according to Pew Research. To stay competitive, you need to adapt to the needs of these clients.

Here’s how to keep impressing millennials to get more clients and stand out from other attorneys in your area.

1. Build Up Your Online Presence

A strong online presence is vital to gaining millennial clients. Younger clients often rely more on an attorney’s online presence than they do on referrals. Millennials prefer to conduct their own online search to find and compare attorneys in their area.

Because your potential clients are using the internet to find attorneys, make sure you’re building out your law firm’s online presence to show that you’re credible. So where to begin?

Build a website

First, build out a professional, easy-to-navigate website. You can engage a marketing agency to help make your website competitive, such as Postali. Using a third-party will keep your website refreshed and relevant will show credibility and will make your firm look more legitimate.

Then, make sure you include client reviews and testimonials on your website. This helps potential clients to get a better picture of what it’s like working with you.

Create a Google listing

After you create a strong website, make sure you’re on Google. This makes it fast and easy for clients to find you just by doing a simple search, like “attorneys in my area.” Google basically sets the standard for SEO these days, so it’s a must to create a Google listing for your practice.

Join an attorney directory

An online attorney directory is also a smart idea to build up your online presence. These directories, such as the Modern Attorney Directory, allow clients to find you based on their location and needs, and they can view fast facts about you, such as your hobbies, legal focus areas, and client reviews.

Create social media pages

Millennials are extremely active on social media. Make sure that you have pages on top sites like Facebook and Instagram so that you can better connect with your audience.

2. Be Transparent and Communicative

Millennial clients want to know what to expect when they’re hiring an attorney. Always be upfront and honest about how your law firm works and your approach to client relationship management. Go over your methods and average fees so that your clients can create a full picture of what the process will be like.

Also, focus on enhancing communication with clients. Be open about any new details of the case, and update clients on progress as soon as you have the information.

Because millennials are attached to their smartphones, send them text reminders with NextMessage Client Texting, whether about upcoming meetings, documents needed, or other obligations.

Millennials want transparency and constant contact throughout the legal process—it’s pretty simple.

3. Use a Secure Online Portal

Even though everything lives online these days, you may find that millennials don’t fully trust sending their sensitive documents over email. A solution to this problem is to use a secure online client portal, where clients can safely upload and store important documents and details.

Gone are the days of faxing and in-person document drop-offs. People don’t always have the time for intake meetings and may not have access to a fax machine. Provide your clients with an online portal where they can keep their information secure and easily manage their documents.

4. Always Be Flexible

This generation also wants flexibility in their service providers. This means you should be open to meeting with clients outside of the office, such as at a café or location that makes the client comfortable. Sometimes this will mean meeting after hours or having a lunch meeting.

Because millennials are into the latest tech advances, be sure you also offer them the option of meeting via video conference or over the phone. Your secret weapon is remaining adaptable to meet the needs of your individual clients.

Millennial clients care most about online presence, flexibility, transparency, and communication. With NextChapter’s modern attorney directory, all of these aspects of catering to your millennial clients are made simpler. You can showcase your accomplishments, be searchable for your area, and post reviews and links to your social media pages—all in one place.