Every law firm needs a website. The trick, however, is crafting a website that engages users and keeps their attention. If your website doesn't do this, your website visitors will never become clients. Your law firm's website is your first impression on a potential client, make it user-friendly and showcase your services in a way that increases credibility. Turn leads into clients with a few key pieces outlined below that'll enhance your firm's website.
1. Professionally Designed
Website users like to see a well-designed, professionally-done site. People take you more seriously when they can tell you've spent a lot of time and resources on your website. Hire the experts! Postali offers a great service to get your website beyond industry standards and will leave your website looking fresh, modern, and appealing.
2. High Quality Images
Tacky stock photos or poorly-shot pictures will turn visitors away. Include high-quality images of different sizes and styles to entice your visitors and keep their attention. Be professional, but playful.
3. Award-Winning Bio
Being credible is important to potential clients visiting your site, but so is being personable. Utilize your bio to its fullest potential by including not only your accomplishments and education, but personal things like involvement in the community and your passion for your career.
4. Not Just the What, but the How and Why
Potential clients are looking for something that tells them—without a shred of doubt—that you are the firm they want to work with. So if you want to stand out among the other countless attorneys in your area, clearly state why your firm is the best choice. Don't just say what you will do for clients. Explain how you will go above and beyond, how you will make the process smoother, and why they should choose you.
5. Contact Information
Your website visitors are more likely to reach out if your contact information is easily accessible. It shouldn't take more than one click for people to get in touch with you; make sure your visitors are able to access your contact page right from your home navigation bar. Place your contact info openly in your footer so it's the last thing your visitors see when they scroll down every page.
Your visitors come to your site to see what you're all about. Some of them may never have even heard of your firm before. To make their lives easy and reassure them before the initial consultation, include a list of frequently asked questions. It will ease them in to your process and make them feel more comfortable when they finally meet you.
7. Call to Action
Conversions can't happen if website visitors don't know what to do next. The most important aspect of your website is a Call to Action. Contact buttons are a great opportunity for customers to navigate to your contact page. Having several of these buttons across the site will give your visitors the opportunity to navigate easily to your contact page.
Now you have all the elements you need to use Summer '19 to get ahead of the competition and make updates to your website!